Hi there, Iām Zainab!
A Sydney-based creative director working at the intersection of brand, communications and community.
My background is in creative direction, design and digital marketing, and I've spent over five years using that skill set to build brands, content and campaigns for a cause that doesn't get to fail.
When I'm not designing, you'll usually find me volunteering for organisations supporting women and girls, or for refugee and migrant causes more broadly. It's the same thread running through everything I do, whether I'm getting paid for it or not.
I bring a strategic, hands-on and empathetic approach to every project, whether that's building a brand system from scratch, directing video series across the country, or designing an entire festival from concept to on-the-ground delivery. I've worked in-house on national corporate campaigns and led creative independently for a grassroots not-for-profit, and I genuinely love both ends of that spectrum.
Capabilities
Brand Identity
Campaign & Event Creative
Content & Communications Strategy
Creative Direction
Experience Design
Digital Marketing and Social Strategy
Video Production